Viewers of the Amazon MGM Studios remake of Road House are bombarded with images of beer brands including Blue Moon, Coors, Hamm's, Hop Valley, Miller and Pilsner Urquell - all owned by conglomerate Molson Coors.

We have a gay old time reminiscing about the original Road House (1989) starring Patrick Swayze before examining the product placement strategies of Molson Coors.

Road House 2024 is trashy, brilliant schlock with great acting, a silly story and countless scenes of brutal violence. Jake Gyllenhaal as a charming muscle-bound meathead punching his way through a beer intensive scenario provides the perfect vehicle for advertising alcoholic beverages to underage future consumers.