What "state" is your prospect in when they come to you? Marketing expert, Brian Hahn, explains why it's important to know the condition of your audience as it relates to your message and sales cycle. What transformation will they experience after purchasing from you?

Here are 5 Questions to consider that Brian helps you understand:

1. What did they have (the problem)?
2. How will they feel when they purchase your product?
3. How does their average day change?
4. What is their status different after they buy from you?
5. Good vs. Evil