Mark Itkin rose to be the Managing Partner of hollywood's mega agency, William Morris Endeavor by Zigging while everyone else was Zagging. Responsible for getting Deal or No Deal, Fear Factor, The Real World, Big Brother, Project Runway, Hell's Kitchen, Buffy the Vampire Slayer and so many more to market and onto televisions, Mark has left an indullible "mark" on the entertainment landscape. In this deep-dive interview, he shares the surprising stories of how he plotted his own career path, how some of those hit shows made it to air and how we can all navigate our own lives better. You won't want to miss being advised by the mind that has been trusted by the royalty of Hollywood for decades. key topics Zigging when others zagging in media Evolution of television and media business Branding and quality in entertainment The rise of reality TV and format business Career development and mentorship in entertainment