What does it take to build a creative agency from the ground up—and keep it thriving for nearly three decades? In this episode of ArtForm Intelligence, we sit down with ArtForm Agency co-founder John Waring for a candid conversation about the origins, evolution, and future of the business.

Tune in as John shares:

• How growing up in the print industry shaped his entrepreneurial journey
• The challenges and pivots that kept Artform relevant through massive shifts in tech and design
• How speed, personalization, and small-batch runs have transformed client expectations
• The enduring value of relationships, mentorship, and staying curious in a fast-moving industry

Whether you're a creative professional, a business owner, or just love a good origin story, this episode is packed with real talk, practical insights, and a little nostalgia.

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