Courses are everywhere - everyone’s talking about them, offering them and telling entrepreneurs to create them. I get it, the natural progression of knowledge and growth is making a course about it. But before we even think of creating a course, certain things have to be in place because great content isn’t enough, even if it’s put together beautifully. So what needs to happen before we create a course? Why is messaging so important? In this episode, I’m talking about how to get a course to work for you at the right stage in your business.   No matter how good your course is, if your messaging isn’t right all the course has to stand on is what it teaches, and that’s not enough. -Dana Malstaff    3 Things You’ll Learn in This Episode  What gets a course to succeedWhy do some courses struggle even though they have awesome content?   Why our messaging has to be dialed inAs awesome as we are at what we do, there are other people in our space. How do we make sure we’re putting our beacon out to the right people?   Why we shouldn’t rush creating a courseHow do we know we’re making a course too fast and creating a recipe for sales PTSD? 

Before You Can sell A Course You Need To Do This

Welcome AMAZING BOSS MOM
We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money.

You are in the right place.

Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too).

Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you).

We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. 

I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.

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Life is cyclical and seasonal, but adapting to these cycles can lead to a more balanced and fulfilling life.  Many moms put a lot of energy into trying to maintain control, only to end up overwhelmed and out of sync. The truth is, being in control shouldn’t be our ultimate goal. Embracing the ebbs and flows of life should.  We all deal with life's complexities and a rollercoaster of emotions. Striving for constant control can be exhausting. What does it mean to truly let go and embrace life as it comes?  In this episode, I talk about dealing with life's chaotic moments and managing the challenges of being a mom and an entrepreneur.   “Every single human being has an ebb and flow with times in their lives that are slow, calm, and peaceful, and then sometimes people get antsy.”  -Dana Malstaff  3 Things You’ll Learn in This Episode -Embracing the Ebb and FlowLife has its ups and downs. How can you come to terms with not always feeling in control and find peace in the chaos? -Dealing with OverwhelmWhen juggling multiple responsibilities, it's easy to feel overwhelmed. What strategies can you use to manage the feeling of being out of control? -Redefining SuccessSuccess isn't about always feeling in control. How can you learn to accept the ebb and flow as a normal part of life and business?  

B-Day Episode: My Biggest Life Lessons So Far

Summer is fun but let’s be real, it can also turn our usual routines upside down—especially for us Boss Moms balancing our businesses with family life.  It’s super important to understand that our lives change with the seasons. There are ways to keep your business moving forward during the summer, all while making sure you still have loads of family time.  How can we, as moms, plan our work around these ups and downs?  In today’s episode, I share my take on seasonal shifts, my own stories, and tips on how to make the most of them. ”I have to be serious about what I can and can't do during the summer and I have to plan ahead for it.” -Dana Malstaff  3 Things You’ll Learn in This Episode -Rolling with the seasonsSeasons affect our mood and schedule. What can you do to keep up with business when life gets busy or slows down with the kids?  -Getting ready for summerSummer is fun but can throw your routine for a loop. What are some easy ways to plan ahead and get your business ready for the chaos of summer?  -Keeping things movingLife doesn’t pause just because it’s summer. How can you tweak your work tasks so they fit better with your summer lifestyle?  

The Summer Switch: How To Tailor Your Business for Seasonal Success

While many people think being online all the time is the best way to grow your business, there’s a reason why the old-school way of meeting people face-to-face can be even better.  Moms can use networking to make strong connections that really help their business, without making life more stressful.  Even with your busy schedule, where can you find the right people to support your goals? Does networking really lead to more meaningful business growth?  In today’s episode, I talk about why meeting people and making friends can help moms grow their businesses better than just using social media.   Networking is about connecting with a series of people who would be a good fit for some aspect of YOU in your life or your business. -Dana Malstaff   3 Things You’ll Learn in This Episode   -The real value of networking What makes networking so effective at providing more support and growth opportunities compared to just being on social media?   -Making networking work for you Without feeling overwhelmed, how can you network effectively?   -The strategic approach to networking Make friends who really get what you're about and help your business grow. What are some easy ways to connect with the right people?  

Networking vs. Social Media: Why Moms Should Focus on Connections

Since 2015, we have built our Facebook group into a thriving 75k member community. This year, I decided to shut it down.   Walking away from something that’s “doing well” is scary, but if it’s not lighting us up, it’s the right thing to do.   The Facebook group was working - even growing, but the truth is: I had started to resent it. I didn’t fall out of love with building community. I fell out of love with doing it on someone else’s terms.   So, the BossMom+ app was born! We aren’t just building a village, we’re building a city where moms can grow their businesses without social media.   When did I know it was time to walk away from Facebook? Why did I choose to build something totally different? In this episode, I share why we left our Facebook group and what we’re doing instead.    We need to feel empowered to make changes and not worry about what people think, because there’s no way to make everyone happy. -Dana Malstaff   3 Things You’ll Learn in This Episode   -Community without social media Building community is what I love and what I’m known for. Why did I decide to shut down a Facebook group that was doing well   -You can’t make everyone happy Not everyone will like the changes we make to our businesses. How do we handle the resistance and pushback? How will the right people react?   -Go all in on what lights you up How did going to the movies turn into the defining moment that made me decide to close down the Boss Mom Facebook group?  

I Shut Down My 75k Facebook Group: What I'm Doing Instead

As entrepreneurs, we pour ourselves into building these amazing businesses, the last thing we’d ever consider is shutting them down, especially when they’re doing well. Why would we choose to walk away from something that’s actually working?   Well…that’s where Krista Lockwood found herself. After building a 6 figure business over the last 5 years, she has decided to sell it and move on.   Our kids change as they grow, and so do we. What lit us up before might not be right for us now, and that’s okay.   How did Krista make this huge decision? How do we deal with the guilt and uncertainty that comes with making a big move?   In this episode, founder of Motherhood Simplified, Krista Lockwood returns to talk about the new chapter in her journey, walking away from a perfectly good business and why it’s important to align your career moves with your current life phase.   Your business deserves to be loved as opposed to being run by somebody who just isn’t excited about it anymore. -Dana Malstaff   3 Things You’ll Learn in This Episode   -How to know it’s time to pivot Most people would rather stick with a successful business even if it’s no longer making them happy. How do we know it's time to stop doing something even if it's going well?   -Stop feeling guilty about change Why is it important to make sure your work fits with your family life? How can you handle changes without feeling guilty or worried?   -How to avoid the temptation to keep scaling How do we check in with ourselves so that we can move on from the business before we start neglecting the community we’ve built?    Guest Bio Krista Lockwood, the founder of Motherhood Simplified, is a mom who has successfully decluttered her entire home. She doesn’t teach decluttering in theory. Instead, she shares practical tips and strategies that have worked for thousands of other moms. Krista’s approach is grounded in her own experiences, ensuring that she never asks you to do something in your home that she hasn’t done herself. Her mission is to help moms find the sweet spot of having enough but not too much, allowing them to feel less stressed in their homes. Through her platform, Motherhood Simplified, Krista provides resources, guidance, and community support for simplifying the journey of motherhood. Check out the Motherhood Simplified Website at https://motherhoodsimplified.com/ and listen to the podcast episodes at  https://podcasts.apple.com/us/podcast/motherhood-simplified/id1439617120  Follow Krista on Instagram (https://www.instagram.com/motherhood_simplified/)   

Before You Can sell A Course You Need To Do This

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