Why do offers that once sold great suddenly stop working? Most entrepreneurs assume the program is broken… so they rush off to build something new. But the real problem is usually much simpler.

In this episode I'm breaking down the hidden force called habituation , the reason your audience tunes out an offer they’ve seen too many times. And I'll show you how tiny shifts in your offer framing, not your product, can bring your sales back to life.

Before you create something new, listen to this and learn how to refresh the offer you already have.

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