When the pipeline slows down, marketing is often the first department to take the blame. But is the marketing leader really underperforming—or has the company created a system in which success is almost impossible?

In this episode of MATCH B2B Insights, I’m joined by Dr. Alexandra Sterling and Dafna Cohen to examine why marketing leaders so often become scapegoats when revenue pressure rises.

Together, we break down five critical tests every CEO should run before replacing a marketing leader:

We also discuss the hidden cost of constant leadership turnover, broken CRM handoffs, executive micromanagement, and the difference between a genuine capability problem and a structural failure created by the organization itself.

This episode is for CEOs, founders, marketing leaders, and revenue teams who want to make better decisions before turning a pipeline problem into an expensive hiring cycle.