Ever wonder what going viral could do for your brand? Going viral opens your brand to another level of profit, but this publicity attracts people who try to capitalize on your profits by using your slogan. In this episode of Marks of a Mogul, Rosezena, the Biz Lawyer, explains everything you need to know about securing your brand before you go viral so you secure the bag.  

With TikTok, Instagram, and Twitter, it’s only a matter of time before your brand’s slogan goes viral. While the increased visibility your brand gains from viral fame is great for profit, this popularity increases the chance people will use your slogan for their own content and even try to capitalize on your brand for profit. If your brand isn’t trademarked before everyone is using it, there is a chance you will be unable to secure your brand and lose the rights to its slogan. Filing for a trademark before your brand goes viral is key in preventing this and enables you to profit even when others want to use your brand’s slogan after it’s famous. To learn more about how to secure your brand so you can secure the bag, listen to Rosezena explain trademark laws in the episode Before You Go Viral. 

• (01:45) – What happens when your brand goes viral?
• (03:28) – What happens when everybody uses your slogan?
• (07:00) – Failing to function as a trademark 
• (09:00) – How people can capitalize on your slogan
• (09:49) – The trouble in claiming ownership after going viral 
• (11:40) – Using your slogan for commercial purposes 
• (13:00) – When should you file your trademark?
• (14:09) – Beware of cyber-squatters 
• (18:20) – Arguing against rejection and application abandonment 
• (20:37) – Book your Trademark Brand Package with Rosezena 
• (21:46) – Getting your trademark government approved 

To make the most of the brand you built, file for a trademark today so once you go viral, your brand, and your legacy, are protected. 

Connect with Rosezena: Instagram / Podcast