For the past 35 years we have studied unconscious mental processes scientifically, how they operate and influence the average person, which paints a very different picture from Freud’s version that was based on a handful of mentally ill individuals. This is the first time in human history we have a systematic and scientific understanding of how our hidden mind works.

John Bargh, PhD is a social and cognitive psychologist and the world’s leading expert on the unconscious mind. He is the James Rowland Angell Professor of Psychology at Yale University and director of the ACME (Automaticity in Cognition, Motivation, and Evaluation) Laboratory.

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