P&R = Paul and Roger not yesterday, not tomorrow - How to be genuinely attractive in business today (GAIBT) This episode of Business Jazz Podcast was live streamed on Periscope. What is BJ day? S Day T day F day or BJ day Bj name is taken already Before you name your company - who else dominatd that name? Don't go for a name a criminal uses They have to have trade marked it in different jurisditions F day is n't confusing you can't be attractive if Words have resonances F-day further fab featuring a series of f words You get more f words on our podcast our 3 words - superlatives we own Press release - use all the superlatives when referring to your company some journalists are lazy = tip for you rubbish about you a leading co professional quality What 3 words would you reccomend fenomenal - factual - frisky Research team - 2.5 m - trafied _________________________ Are we going to get serious? Imagine we aimed to podcast alert & attentive their job is to communicate ehat how why & outcome you could expect you were an employee ambition to be change agent - make a difference and leave coffee-makers make a difference Anything going on in the world? M a diff or leave give people leaway to make a difference SOPs for everything - Scripts on screens - Siri co in-built Good example of a company doing something well Not first time they've impressed Roger American, San Fancisco Company - 53 You hear Roger tell "The 53 Story" "Paper Drawing App" Paper is a very human App Ohters are clinical empty soullesss "I use Paper" 53 is memorable company name. Lots of detail & emotions in the 53 "Paper" story. Is "Paper" a Challenger Brand to market-leader? (Pro Create & Adobe) (1) The fall from grace of "Paper" in 2015 ... Why did Paper add functionality to the App? Paul is preposterous (2) Roger wrote a blogpost... saying he was no longer happy Said he was "disappointed" (3) Email from Christopher Martin from 53 product mgr who oversaw the product the devel pf paper 3 "a very human email" out of the blue (4) Updated function 3 months later - App transformed "amazing, great to have t he App back" (5) R does cartoon building a career as a cartoonist Roger was asked: "How do you do your cartoons?" Stylus applied ear 53 launched their own stylus "Pencil" ¢50 Charoline Weingardt artist had a Pencil - got one for r - one of first in E have have one. Technological problems - wearing out too quickly - odd behaviour - trouble drawing with it - palm rejection didn't work quirks- eraser didn't work for me I use Paper Magnus Stylus by; an Irish company R said this on Instagram - can we send you a replacement? arrived additional nibs - it works brilliantly - better than the one I had leapt in on a conversation feint whisper on smedia -= got in touch - 2 years after last contact fenomenal way of reading wea "fing fabulous" 53 may take your story & put it on their wevbsite "I wouldn'tmind if they cc licence to 53 to use as you wish left me gushig fan of their product & company flaberghasted Advice points: Stories are better than points 144,000 seconds - BJ book producedin 144k seconds .... If you want to be genuinely attractive in business today (HTBGAIBT): (1) Do what people don't expect (2)Do what gets people saying "I don't really deserve to be served by this business ... Surely it's only others who get this extraordinary service? (3)Treat users in a 'down-to-earth' - ordinary - genuine - intelligent - way. There's a good chance you will be (GAIBT). Ffnd & contact P&R on "BusinessJazz.net" Find Roger Overall on "showandtellcommunications.neti" Find Paul O'Mahony's freshest bio there. Find Paul live streaming as @omaniblog on Periscope. 'OMANI' = Outrageous Monsters Are Near Ireland. Phone Paul - he'll be very pleased to talk to you. Last words you hear on this episode "... Now look you wonderful wonderful ...