In this CoatingsCast™, Megan Ellsworth sits down with Johnny Walker from APOC/ICP to examine why roof restoration is rapidly gaining traction as a cost-effective alternative to full replacement. From the contractor's perspective, Johnny breaks down what really matters during a roof assessment, including key indicators of whether a system is a good candidate for restoration and the red flags to watch for. The conversation also explores how restoration delivers both immediate savings and long-term value for building owners, along with how product selection and coating technology directly impact performance. Contractors will walk away with practical insights on how to position restoration services, communicate value to customers and unlock new growth opportunities.

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