Banu Kannu (she/her), the Co-Founder & Chief Experience Officer of Uncommon Conferences, is a global citizen with a local soul. She's lived and worked all around the world, but loves coming home to Whadjuk Noongar land in Perth, Western Australia. Banu shares why it's important to be outcome-driven with our conferences and events, but also with life! This isn't to say we reverse-engineer everything to the point of losing the magic of spontaneity, but instead taking some time for quiet reflection with what we want to get out of our jobs, projects and yes, life itself. Beginning with the end in mind keeps us focused, intentional and means it's easier to relax and have some fun on the journey.