In this episode of Life of a CISO, Dr. Cole uncovers the truth behind the mindset that led technology titans, like Elon Musk and Bill Gates, to success. Is the word No an enabler or disabler for you? Bill Gates denied over 1,200 times before he heard Yes from an investor for Microsoft. Like other titans, he demonstrated that persistence is the key to success. Persistence is not the only technique to becoming successful in cybersecurity. The golden rule for being a successful CISO is managing risks that negatively affect your business. Cybersecurity is the #1 priority for executives because it is the only unknown risk that can bankrupt any successful business. If you want to be successful in securing your business, listen to this episode to learn how to use cybersecurity as a business enabler.