Most data programs don't fail because of bad technology, they fail because nobody wants to talk about the hard stuff. John Ladley has spent decades proving that behavior change is what separates the programs that stick from the ones that quietly die. In this episode, he's not holding back. From walking away from clients who weren't serious to telling a CIO to admit he didn't know what he was doing, John shares the unfiltered lessons that most consultants won't say out loud. If you work in data and you're tired of watching good ideas go nowhere, this one's for you.