Umatta

Behavior Makes Money: Building People-Centric Businesses


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I'm thrilled to have an extraordinary conversation with Hugh Massie, Executive Chairman & Founder of DNA Behavior. Hugh is a Titan 100 CEO, a pioneer in behavioral economics, and an innovator who is transforming how leaders think about behavior, money, and decision-making in the AI era.

Why should you listen to Hugh?

As a Titan 100 CEO, widely recognized Behavioral AI Solutions Architect, Hugh Massie approaches every opportunity and challenge from the proven perspective that “behavior makes money.”

By applying quantum leap thinking and AI-driven technologies, Hugh helps growth-minded leaders create an exponential future by building “category king” people-centric businesses, enhancing financial decision-making, culture, and performance.

Hugh’s purpose is to empower people worldwide to optimize the alignment of their natural “hard-wired” talents and financial behaviors to make quantum leaps for creating an Exponential Future with reduced stress. Thereby enabling greater happiness, more success, and improved health for 30 or more years.

Building on pioneering behavioral economics research undertaken since 2001, Hugh's moonshot goal is to commercialize DNA Behavior’s AI-driven BeSci Tech Platform. By 2030, he aims to fully inform over 1 billion people annually on how to enhance their decision-making, performance, and relationships.

🔥Key Takeaways You’ll Discover:

âś… Why cultivating an exponential mindset is essential for both life and business success

âś… The #1 factor that holds people back from realizing their full potential

✅ How leaders’ financial behaviors ripple through their organizations—and what you can do about it

âś… How AI-driven technology is revolutionizing the way we assess behavior and decision-making

âś… Powerful strategies to improve money conversations and elevate your identity around wealth

✅ The profound impact of mentoring Boys Without Fathers—and why this mission matters

âś… What excites Hugh most about building an abundant future

This episode is packed with actionable insights for any leader who wants to combine human-centered strategy with the power of AI to grow their business and create a lasting impact.

🎙️Behavior Makes Money: Building People-Centric Businesses

📍 Podcast Location: Umatta Consulting on Spotify

📅 July 28 | ⏰ 2:00 PM EST

💡 Featuring Hugh Massie, Titan 100 CEO, Behavioral AI Solutions Architect, Behavioral Economics Pioneer, DNA Initiator, High Stakes Decision Orchestrator, Boys Without Fathers Mentor, Award Winning Innovator and Author, Devoted Dad, and Golfer

đź”— Follow us on Spotify here: https://lnkd.in/dKD7CPu9

#Leadership #BehavioralEconomics #AI #PeopleFirst #DecisionMaking #MoneyEnergy #UmattaConsulting #Podcast

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UmattaBy Rejoyce Owusu