Do you ever feel like your activities online are being watched? Well, it's probably because they are 🤣

Join Simon and Jim as they explore behavioral analytics with guest Josh Silverbauer. Josh explains the intricacies of tools like Microsoft Clarity, the comparison between marketing and behavioral analytics, and the potential future of AI-driven personalization.

We also dive into Josh's unique contribution to the analytics community through his rock opera 'User Journey'.

Links from the show:

Josh Silverbauer on LinkedIn

User Journey - The Rock Opera

Steve from Milwaukee (iykyk)

Show Notes:

00:00 Introduction

02:08 Behavioral Analytics Overview

02:15 Introducing the Guest: Josh Silverbauer

08:06 Deep Dive into Microsoft Clarity

24:47 Future of Behavioral Analytics and Personalization

29:45 The Assumption of Personalization

29:56 Hyper-Personalization in Practice

30:33 Challenges of Hyper-Personalization

31:34 User Privacy and Personalization

32:20 First Party Cookies and Identity Resolution

33:40 The Future of Web Identity

34:57 Personalization Gone Wrong

38:30 The Ethics of Screen Recording

40:14 The Analytics Rock Opera

45:32 Creative Projects and Community Integration

51:23 Final Thoughts and Recommendations