Jason Hanft, CEO at Defender Operations and Michael DiTullo, Chief Creative at Michael DiTullo and former designer of Nike, Converse, and Jordans joins Maureen Shaffer, CEO, Mingletoe, to chat about:

·       3D Humans

·       Why Guess?

·       Cool Matters

·       Frankenstein

·       Looks Matter

·       Naming Wins

·       Marketing Test

·       Naming Impact

·       Easy Compliance

·       New Airport Test

·       Outcomes Design

·       Amputation Wins?

·       Celebrate Function

·       Product is Marketing

·       Compliance Challenge

·       Keep Asking Questions

·       DTCaregivers and Friends

·       Reimbursement–If It Walks Like a Duck

·       And much much more!

Listen to hear for yourself! Watch to see!

🎬 WATCH this video episode https://youtu.be/HTy-VNTmbZQ  

🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, and Spotify. 

💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo product.

🍃 FOLLOW Jason Hanft: https://www.linkedin.com/in/jason-hanft-99655a11/

🍃 FOLLOW Michael DiTullo https://www.linkedin.com/in/michaelditullo/

🍃 FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

🎬 WATCH all video episodes https://www.youtube.com/@messageengineer

🚀 Want help with your message strategy? DM Maureen on LinkedIn! 🎯

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