In this episode of The Meridian Point podcast, host Kumar Dattatreyan sits down with Hugh Massie, founder and CEO of DNA Behavior International, to explore how behavioral analytics is transforming business decision-making.

Hugh reveals his groundbreaking research correlating leadership behavior with financial performance across S&P 500 companies. This shows how a leader's behavioral DNA directly impacts company profitability.

Learn how his AI-driven "digital scan" technology can accurately predict financial behaviors without requiring traditional assessments.

The conversation explores fascinating topics including:

• How founder-led companies consistently outperform "hired gun" leadership
• Why psychological safety is critical to organizational success
• How understanding behavioral patterns can revolutionize team composition and customer targeting
• The surprising correlation between personal and professional financial decision-making

Hugh also shares his moonshot goal to impact one billion people by 2030 and offers insights on resilience as the essential quality for successful disruptors. Whether you're a business leader, investor, or fascinated by the intersection of human behavior and technology, this episode offers valuable insights into how understanding behavioral DNA can create category-leading businesses in any industry.