In this episode, Melinda Emerson chats with guest Melina Palmer about her journey into Behavioral Economics. They delve into the role of the subconscious mind in business decision making, explore the "It's Not About the Cookie" framework, and discuss effective pricing strategies. Palmer also shares common mistakes in copywriting, the concept of Behavioral Banking, and her best business advice.

(0:00) Introduction and Goals of The Small BizChat Podcast

(1:46) Introduction to Guest Melina Palmer and her journey to Behavioral Economics

(5:03) Behavioral Economics, Subconscious Mind, and Decision Making in Business

(9:35) Understanding the "It's Not About the Cookie" Framework and Pricing Strategies

(14:01) Sponsor: Boss Quiz by Melinda Emerson

(14:23) Common Mistakes in Copywriting and Ad Production

(16:45) Concept of Behavioral Banking in Business and Importance of Testing

(18:39) Best Business Advice with Melina Palmer

(19:29) Closing Remarks, Promotions, and Words of Encouragement

(20:11) Outro and Appreciation