Insights, Marketing & Data: Secrets of Success from Industry Leaders

BEHAVIORALLY/ INSIGHTS 250 - Crispin Beale (Global President/ CEO). How can businesses maximize profitability and still do great work? Starting with the numbers; using ML/ AI effectively; treating consumers with respect.

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Crispin gives fascinating insight and learnings from across his career, including Behaviorally, Chime Group, mTab, ESOMAR, Insights250 and the MRS with a focus on creating sustainable profitability and excellence in analysis. 

This episode is brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at [email protected]

 In this episode we cover:

  • Crispin's environmental focus
  •  Structuring for cash flow management & profitability
  • The importance of intellectual rigour
  • How Behaviorally uses AI to best effect
  • The evolution of mTab
  • Crispin's work across trade bodies 
  • Why young people should come into the industry
  • Getting surveys wrong (and right)
  • Quickfire round

And Crispin's book recommendation:

THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE:  STEPHEN R. COVEY


All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]



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Insights, Marketing & Data: Secrets of Success from Industry LeadersBy Henry Piney
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