Breathe Pure, Keeping Customers Safe from Mould

Behaviour vs Blame – Supporting Tenants to Reduce Moisture Without Stigma


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For years, damp and mould have been framed as “lifestyle issues.” That narrative is not only wrong—it’s dangerous.
Moisture is inevitable in daily life: cooking, showering, drying clothes. Blaming tenants doesn’t solve the problem. Fixing root causes does.
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Breathe Pure, Keeping Customers Safe from MouldBy Breathe Pure