Timothy speaks to Melina Palmer, the author of ‘What your Customer Wants and Can’t Tell You’, about simple ways to apply behavioural science to business and your personal life. Melina consults and teaches on the subject, and is passionately driven to remove the jargon and make the science accessible. She offers a certificate course for anyone who wants to use the principles in their careers and personal journeys - in partnership with Texas A&M University, in their human behavioural lab. For more on Melina and her work, go to www.thebrainybusiness.com. cliffcentral.com