“This campaign feels like the heartbeat of our entire organization.” Words from a senior leader at Cushman & Wakefield after launching their social selling campaign. Today we're talking with Laurie Hayes and Oliver Arscott and taking you behind the scenes of a campaign that contributed to winning new business, significantly grew social media engagement and helped marketing leaders bring the soul of the organization to life in a new and exciting way.

Follow Laurie Hayes and Oliver Arscott on LinkedIn as well as Cushman and Wakefield if you want see the campaign in action.

If you're interested in learning how social selling works, check out the program here and take the assessment - https://www.fungimedia.com/social-selling-boot-camp