NEW YORK (AdAge.com) -- One of the most memorable and talked about commercials to ever appear in the Super Bowl was E-Trade's vomiting baby spot aired during the 2008 game. Created by the Grey agency it proved wildly successful at driving new customers to the online financial services portal. And, as E-Trade CMO Nicholas Utton explains in this ten-minute video interview, it also quickly became an icon of the brand and spawned an ongoing series of new ads featuring the financially savvy toddler.