Every marketer (and their mom) knows the importance of running campaigns that are data-driven.

But if you've got your head down optimizing for conversions, you can become blinded by that data - and forget that behind every click, there's a person.

Creating better marketing experiences for the person behind the click was a recurring theme at MozCon 2015 - and it's what Chelsea Scholz, Campaign Strategist at Unbounce, discusses passionately in this week's episode of the Call to Action podcast.