Behind the Ball is a look into how and why Graff Golf is developing a smart golf ball that offers detailed shot analytics, improvement plans and Bluetooth locating. After starting episode one of the series with Rowen Frazer, the VP of Marketing and Design, this conversation centers around Mike Eberle, a Co-Founder and CTO. Mike explains the early days of joining Graff, challenges around how to build a smart golf ball and what kind of experience a user can expect while using the Graff app.