Ray Tremblay, corporate beverage director of Boston-based COJE Management Group, joins FSR editors to talk about spirit-free beverages and his dislike for the term “mocktails,” current trends in the beverage space, and the keys to creating high-volume cocktail menus tailored to a diverse portfolio of restaurants (from his learnings at Lolita Cocina & Tequila Bar, Yvonne’s, RUKA, Mariel, Caveau, and Coquette).