On this episode of Steppin w/ Unc, we’re tapping in with Siani — publicist for rising rapper Amir Ali and a respected music journalist in her own right. From pitching artists to penning stories, she breaks down how she got started, the power of relationships in the game, and drops a few behind-the-scenes gems from the industry.

If you love music, media, or just a good come-up story, this one’s for you.

Tap in — stories, strategy, and sauce.