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The realities of analysing book sales and identifying the trends that shape the publishing landscape. In this episode we are joined by Suzy Warnock, Senior Analytics Account Manager at NielsenIQ BookData, to explore how to approach overwhelming datasets, why good metadata underpins every meaningful insight and how much of publishing still relies on intuition and curation. Suzy lifts the lid on how bestseller lists maintain their integrity, explains why genres keep splintering and reveals the hidden signals that point to future hits. She also discusses pricing traps, evergreen categories, the challenges of AI generated content and the simple metadata improvements that can make life easier for everyone.
BookMachine Creative Agency
Marketing for the Publishing and Learning sectors. Your campaigns sorted from strategy to execution.
BookMachine Campus
Find the knowledge, inspiration and connections to thrive in the publishing world.
Exclusive offer for Podcast Listeners!
Get 20% off BookMachine Campus Membership with the code BMPOD20. Go to bookmachine.org/campus.
Find out about BookMachine at the links below:
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By BookMachineThe realities of analysing book sales and identifying the trends that shape the publishing landscape. In this episode we are joined by Suzy Warnock, Senior Analytics Account Manager at NielsenIQ BookData, to explore how to approach overwhelming datasets, why good metadata underpins every meaningful insight and how much of publishing still relies on intuition and curation. Suzy lifts the lid on how bestseller lists maintain their integrity, explains why genres keep splintering and reveals the hidden signals that point to future hits. She also discusses pricing traps, evergreen categories, the challenges of AI generated content and the simple metadata improvements that can make life easier for everyone.
BookMachine Creative Agency
Marketing for the Publishing and Learning sectors. Your campaigns sorted from strategy to execution.
BookMachine Campus
Find the knowledge, inspiration and connections to thrive in the publishing world.
Exclusive offer for Podcast Listeners!
Get 20% off BookMachine Campus Membership with the code BMPOD20. Go to bookmachine.org/campus.
Find out about BookMachine at the links below:
Follow us on social media: