In this episode of Behind the Bob, Carrie-Ann Wade talks with Shak Rafiq about his communications career to date, diversity in the profession and how we can attract new talent into public sector communications.

Shak is an Associate Director of Communications and Engagement in the NHS and shares his insights and advice about being a communicator.

03:31 - values and community led

06:01 - imposter syndrome, are we holding ourselves back?

11:44 - role modelling and representation - the challenges

19:14 - diversity of our profession and seeing someone like me

24:24 - attracting new talent, ambassadors and apprenticeships

Thank you Shak for taking time out to share your thoughts and experiences to support and inspire others.

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You can find out more about Carrie-Ann and Cat's Pajamas Communications at www.cats-pajamas.co.uk