This week on the podcast, we’re joined by the crew from Blue Alpha — Jesse Frei, Kurt Sills, and Stephen Sergent — the team behind some of the most trusted belts and gear in the shooting, outdoor, law enforcement, and military communities.

Based just south of Atlanta, Blue Alpha has built a reputation for quality, craftsmanship, and practical design, producing high-performance belts and accessories through their in-house cut and sew process. We dive into their story — from humble beginnings in 2015 to becoming a respected name in the industry and a longtime NeoMag partner in developing soft goods.

The guys share what it’s like running a fast-growing company while balancing family life, how they test their products for real-world reliability, and what keeps them motivated to keep improving. Plus, we hit them with a quick-fire round of fun questions — from favorite camo patterns to who’s least likely to follow on a 4-wheeler ride.

And before we get into it — don’t miss two big announcements:

Black Friday Sale kicks off this Friday for our Insiders! Check your email and texts for a special offer, or sign up now so you don’t miss out.

Our first BMC Drop also unlocks Friday — these limited products only come once a year, so don’t sleep on it! (Note: discounts don’t apply to customs.)

Tune in for stories, laughs, and behind-the-scenes insight into one of the best gear makers in the business.