Behind The Brand Podcast

Behind The Brand Podcast

By Tegan Buckley, Mallee Marketing Pty LtdBusinessEducationMarketing
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Behind The Brand Podcast episodes

  • Websites, SEO, Domain Names & Google Ads - where to get started when you don't have a clue.

    Websites, SEO, Domain Names, Google Ads - where to get started when you don't have a clue.

    Thanks to our guest, Jamie Thornberry, for sharing his insights with us this week on the Ag Marketing Podcast. View his website here.
    Resources Mentioned in this Episode:
    1. "Google My Business"
    2. "Go Daddy"

    Welcome to the "Ag Marketing Podcast" 

    Here on this podcast, we explore the unique challenges and opportunities of promoting agricultural products and services in rural areas. 

    Whether you're a seasoned ag professional, a rural business owner seeking fresh insights, or an aspiring agri-marketer eager to soak up knowledge, this podcast is for you. I'll be sharing practical tips to help you thrive in the ever-evolving world of Ag marketing. Thanks for tuning in.

    19 min
  • Artificial Intelligence & Ag Marketing: How AI is revolutionising Rural Marketing & Agribusinesses

    Join Tegan Buckley in the latest episode of the Ag Marketing Podcast and dive into the eye-opening world of AI and ChatGPT and how it’s impacting the Ag Industry's Marketing landscape. 

    Resources mentioned:

    • Marketing Masterclass (Free Access)
    • www.malleemarketing.com.au/accelerator

    Welcome to the "Ag Marketing Podcast" 

    Hi, I'm your host, Tegan Buckley, and I'm thrilled to dive into the dynamic world of digital marketing in the rural-agri sector.

    Here on this podcast, we'll explore the unique challenges and opportunities of promoting agricultural products and services in rural areas. 

    Whether you're a seasoned ag professional, a rural business owner seeking fresh insights, or an aspiring agri-marketer eager to soak up knowledge, this podcast is for you. I'll be sharing practical tips to help you thrive in the ever-evolving world of Ag marketing. Thanks for tuning in.




    24 min
  • Take photos of livestock like a pro with Ian Turner, Superior Selections

    I am incredibly proud to present a three-part interview series with the one and only Ian Turner from Superior Selections!

    Ian chats with me on the Ag Marketing Podcast about his incredible 50+ year career in Rural Media, Photography & Marketing.

    From humble beginnings to impactful advertising, Ian Turner went from working on his family farm on Kangaroo Island, South Australia, through to creating a long and successful career in journalism and advertising while also starting his own stud stock marketing business, Superior Selections. 

    Part 1: Listen to Ian's inspiring story and words of wisdom in life, business and advertising on the Ag Marketing Podcast. 
    Part 2: Episode two is focused strongly on livestock marketing tips and tactics.
    Part 3: Episode three will cover media and photography

    This 3 part podcast episode series is proudly brought to you by Mallee Marketing and Superior Selections. 

    The Ag Marketing Podcast by Mallee Marketing is dedicated to making marketing, communications and online business tips available for rural and agri people wherever you are in Australia. Hosted by Tegan Buckley, Mallee Marketing.

    47 min
  • Livestock Marketing with Ian Turner

    I am incredibly proud to present a three-part interview series with the one and only Ian Turner from Superior Selections!

    Ian chats with me on the Ag Marketing Podcast about his incredible 50+ year career in Rural Media, Photography & Marketing.

    From humble beginnings to impactful advertising, Ian Turner went from working on his family farm on Kangaroo Island, South Australia, through to creating a long and successful career in journalism and advertising while also starting his own stud stock marketing business, Superior Selections. 

    Part 1: Listen to Ian's inspiring story and words of wisdom in life, business and advertising on the Ag Marketing Podcast. 
    Part 2: Episode two is focused strongly on livestock marketing tips and tactics.
    Part 3: Episode three will cover media and photography

    This 3 part podcast episode series is proudly brought to you by Mallee Marketing and Superior Selections. 

    The Ag Marketing Podcast by Mallee Marketing is dedicated to making marketing, communications and online business tips available for rural and agri people wherever you are in Australia. Hosted by Tegan Buckley, Mallee Marketing.

    40 min
  • From humble beginnings to impactful advertising. Guest: Ian Turner.

    An interview with Ian Turner (part 1).
    Ian Turner, Superior Selections, chats with Ag Marketing Podcast host, Tegan Buckley, Mallee Marketing, in this episode featuring his incredible 50+ year career in Rural Media, Photography & Marketing.
    From humble beginnings to impactful advertising, Ian Turner went from working on his family farm on Kangaroo Island, South Australia, through to creating a long and successful career in journalism and advertising while also starting his own stud stock marketing business, Superior Selections. 

    Listen to Ian's inspiring story and words of wisdom in life, business and advertising  on the Ag Marketing Podcast. This is part 1 of 3 episodes.

    This episode is proudly brought to you by Mallee Marketing and Superior Selections.

    This podcast is dedicated to making marketing, communications and online business tips available for rural and agri people wherever you are in Australia. Hosted by Tegan Buckley, Mallee Marketing.

    41 min
  • Ep 3. Hitting the reset button: talking burn out, niching down, setting boundaries and more!

    I hope you enjoy this VERY vulnerable episode where I (Tegan Buckley!) talk about burn out, niching down, how to set boundaries and the changes I am making this year in business.

    Tough lessons were learned in 2021 but it was so worth it to be able to share my story here with you so hopefully you don't have to find yourself on that burn out hamster wheel or if you are on it at the moment I hope my story and advice in this episode will inspire you.

    As mentioned in this episode, JOIN my free Facebook community here: https://www.facebook.com/groups/marketingforag

    This podcast is dedicated to making marketing, communications and online business tips available for rural and agri people wherever you are in Australia.
    Thanks so much for tuning in!
    www.malleemarketing.com.au

    13 min
  • Three ways to boost your sales

    How easy is it to do business with you? How do we get information about your offerings fast? 

    In this episode I run through three things to check up on to help your clients do business with you.

    RESOURCES mentioned in this episode:
    Facebook Group: https://www.facebook.com/groups/marketingforag
    Free Template Guide: https://www.malleemarketing.com.au/template

    This podcast is hosted by Tegan Buckley, Mallee Marketing Pty Ltd.

    12 min
  • We learn the way on the way.

    Welcome to the very first episode for the Ag Marketing Podcast!

    This podcast is hosted by Tegan Buckley, Marketing & Business Coach, Owner/Director of Mallee Marketing Pty Ltd.

    8 min

About Behind The Brand Podcast

From the publisher's feed

The stories behind the businesses shaping rural Australia.

Every rural business has a story.

Years of breeding decisions. Family values. Hard lessons. Quiet improvements.…

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