In today's episode Annabelle Johnson, the owner of the women's online boutique Homework, shares her journey of starting her business and the inspiration behind it. She discusses the challenges of balancing work and personal life as an entrepreneur and the importance of having a supportive partner. Annabelle also emphasizes the power of social media, particularly TikTok, in growing her business and reaching a wider audience. She encourages business owners to diversify their sales channels and prioritize showing up for friends and important events. Annabelle's story highlights the impact of being a young female entrepreneur and the fulfillment that comes from pursuing your passion.

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