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Behind the code: Strategies for selling WordPress plugin - Interview with Carlos Moreira
Welcome back to "Osom To Know", where we dive into the world of indie development and community involvement.
➡️ In this episode, we sit down with Carlos a WordPress enthusiast who has focused on plugin development for the past 12 years. He enjoys the initial stages of bootstrapping a plugin project and providing direct support to users. He actively contributes to the WordPress community through translations and helping in community events. He divides his time between Porto, Portugal, and Italy.
From discussing the intricacies of selling plugins to exploring the future of WordPress development, Carlos shares valuable insights into his journey as an indie hacker. We delve into the dynamics of pricing models, the impact of community engagement, and the evolving landscape of plugin development in an ever-changing technological world. Join us as we uncover the insights and experiences of Carlos Moreira in this engaging and enlightening conversation.
00:00 Podcast featuring WordPress developer, Carlos Moreira.
03:38 Networking and learning shapes impactful career growth.
07:42 Event planning: speaker, volunteer, and sponsor submissions.
10:38 New inexperienced team aims for successful WordCamp.
13:53 Struggled with programming, but built successful plugins.
18:57 Considering different business models for creative work.
21:55 Redeveloped and launched popular maps plugin.
24:22 Positive labels, family man, community manager, relaxed lifestyle.
29:04 Debate between profit from subscribers or one-time payments.
32:23 Optimizing checkout: upfront vs recurring revenue.
35:58 Selling lifetime plugin involves calculated risk and justification.
38:45 Subscription sales better than lifetime for revenue.
40:52 50/50 split, recurring revenue, new idea.
45:08 Independent developers innovate WordPress plugins, offer opportunities.
49:09 Early plugins and themes had similar technical aspects.
52:54 Battle between one-time payment and subscriptions.
54:51 Discussion about software package pricing and transaction details.
SEE WHAT ELSE WE GOT FOR YOU🚀
WEBSITE 👉🏻 https://www.osomstudio.com
TWITTER 👉🏻 https://twitter.com/OSOM_STUDIO
LINKEDIN 👉🏻 https://www.linkedin.com/company/6388634/
BLOG 👉🏻 https://www.osomstudio.com/blog/
NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/ ❗️Sing up now and get 20-point WordPress Security Checklist for FREE❗️
SEE WHAT CARLOS IS UP TO
TWITTER 👉🏻 https://twitter.com/cmoreira
LINKEDIN 👉🏻 https://www.linkedin.com/in/carlosmoreira/
View all episodes
By Osom StudioWelcome back to "Osom To Know", where we dive into the world of indie development and community involvement.
➡️ In this episode, we sit down with Carlos a WordPress enthusiast who has focused on plugin development for the past 12 years. He enjoys the initial stages of bootstrapping a plugin project and providing direct support to users. He actively contributes to the WordPress community through translations and helping in community events. He divides his time between Porto, Portugal, and Italy.
From discussing the intricacies of selling plugins to exploring the future of WordPress development, Carlos shares valuable insights into his journey as an indie hacker. We delve into the dynamics of pricing models, the impact of community engagement, and the evolving landscape of plugin development in an ever-changing technological world. Join us as we uncover the insights and experiences of Carlos Moreira in this engaging and enlightening conversation.
00:00 Podcast featuring WordPress developer, Carlos Moreira.
03:38 Networking and learning shapes impactful career growth.
07:42 Event planning: speaker, volunteer, and sponsor submissions.
10:38 New inexperienced team aims for successful WordCamp.
13:53 Struggled with programming, but built successful plugins.
18:57 Considering different business models for creative work.
21:55 Redeveloped and launched popular maps plugin.
24:22 Positive labels, family man, community manager, relaxed lifestyle.
29:04 Debate between profit from subscribers or one-time payments.
32:23 Optimizing checkout: upfront vs recurring revenue.
35:58 Selling lifetime plugin involves calculated risk and justification.
38:45 Subscription sales better than lifetime for revenue.
40:52 50/50 split, recurring revenue, new idea.
45:08 Independent developers innovate WordPress plugins, offer opportunities.
49:09 Early plugins and themes had similar technical aspects.
52:54 Battle between one-time payment and subscriptions.
54:51 Discussion about software package pricing and transaction details.
SEE WHAT ELSE WE GOT FOR YOU🚀
WEBSITE 👉🏻 https://www.osomstudio.com
TWITTER 👉🏻 https://twitter.com/OSOM_STUDIO
LINKEDIN 👉🏻 https://www.linkedin.com/company/6388634/
BLOG 👉🏻 https://www.osomstudio.com/blog/
NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/ ❗️Sing up now and get 20-point WordPress Security Checklist for FREE❗️
SEE WHAT CARLOS IS UP TO
TWITTER 👉🏻 https://twitter.com/cmoreira
LINKEDIN 👉🏻 https://www.linkedin.com/in/carlosmoreira/