What really goes into running a yarn shop?

In this episode of Inside the Dye Studio, I sit down with a yarn shop owner to talk about what makes a shop successful—from the yarns that fly off the shelves to what customers are really looking for when they walk through the door.

We also dive into what it’s like working with indie dyers, what stands out (and what doesn’t), and how the yarn world is evolving.

Whether you’re a knitter, crocheter, or a maker hoping to get your products into shops, this conversation gives you a rare behind-the-scenes look at the business of yarn.