A successful brand refresh is more than just a new look. It’s about aligning your messaging, visuals, and product to tell a cohesive story. But getting there requires careful planning, clear ownership, and a deep understanding of what’s changing.

In this episode, Saima Rashid and Adam Kaiser share the inside story behind 6sense’s brand refresh. They’ll explore how aligning messaging with product architecture drove design decisions, the importance of maintaining core elements, and how to avoid pitfalls in the process.

In this episode, you’ll learn:

• What teams often get wrong when updating their brand
• How to measure impact across product, marketing, and sentiment
• Why clarity in ownership and timing makes or breaks the process