The episode explores the complexities of modern smear campaigns, using the alleged feud between Blake Lively and Justin Baldoni as a central case study. We discuss how these campaigns have evolved, their historical significance, and the ethical dilemmas they present in the digital age.

• The concept and purpose of smear campaigns 
• Historical context with examples like Marie Antoinette 
• Analysis of the Lively and Baldoni feud 
• The impact of social media on rumor spread 
• The role of PR firms in managing reputations 
• Ethical considerations of truth and perception in celebrity culture

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