Behind the founder

Matt Wright founded Cars 4 Us and sold it for $120 million. Andrew Russo is the founder of Online Marketing Gurus, the agency that ran the marketing behind it.

In the first episode of Being The Founder, they explain why they started this podcast and the story behind their partnership, including the Google Ads hack that cost Matt $5 million.

They explain:

• How a founder and his marketing agency ended up building a podcast together
• What really happened behind the $5M Google Ads charge
• The lessons from scaling Cars 4 Us to a $120M exit
• What you can expect from Being The Founder

00:00 Intro
[XX:XX] Why we started Being The Founder
[XX:XX] How Matt and Andrew met
[XX:XX] Building the marketing behind Cars 4 Us
[XX:XX] The $5M Google Ads hack
[XX:XX] Selling for $120M
[XX:XX] What's next for the podcast

Follow Matt: @realmattwright

Follow Andrew: ruso_andrew

Follow the Podcast: @Behindthefounder_