WBRC Chief Meteorologist J-P Dice is getting to the bottom of why false weather information circulates the internet. This turns out to be a lesson in psychology and an interview with UAB psychologist Dr. Josh Kaplow sheds light on people’s motivation for sharing false information and how unconscious biases can influence not viewers but also meteorologists.

This episode of Behind the Front is sponsored by Durante Home Exteriors. Click Here or Call: (205) 956-4110 to learn how Durante can help protect your home from the weather.