In Season 2, my guest Cindy Krum said something that made a whole lot of sense to me. She suggested that Google should invest more resources into the public-facing Googlers.

Why?

Because when it comes to SEO, all of us turn to them (John Mueller, Martin Splitt, Danny Sullivan, Gary Illyes) and bombard them on a daily basis with our questions on how the Google search algorithm works.

And this is why I'm excited to share this conversation I had with Martin Splitt because I want to show that he is a human being outside of his work.

I also ask two questions from the audience; one from Peter Macincovik and the other from Rich Missey.

So let's get started!