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Recorded at INTA, this episode sees Lee Davies and Gwilym Roberts sit down with veteran IP journalist James Nurton to explore the evolution of intellectual property reporting over the past three decades. From the transition from print publications to digital-first media, James shares insights into the challenges of breaking news in the IP sector, the growing importance of analysis and context, and the realities of maintaining exclusivity in an age of instant information sharing. The conversation also covers effective interviewing techniques, memorable industry scoops, handling confidential sources, and the enduring value of thoughtful journalism, offering a fascinating perspective on how IP news shapes understanding across the global intellectual property community.