In this episode of Behind the Headshot, we sit down with Helene Holm, CEO of Egersund Business Region, a dedicated initiative focused on promoting the opportunities, businesses, and lifestyle of the Egersund area. Helene shares her journey from a small island in southern Norway to leading efforts to attract talent and boost the region’s profile as a hidden gem of Rogaland.

We delve into the challenges of promoting a region often overshadowed by larger cities, the importance of leveraging local talent and businesses, and how Helene uses her background in journalism and design to create authentic and impactful messaging. Helene also reflects on the value of being adaptable—what she fondly refers to as being a "potato"—and her passion for connecting people and businesses to foster sustainable growth.

Helenes Links:

Linkedin: https://www.linkedin.com/in/helene-holm/

Website: https://egersundregionen.no/

Connect with James: https://www.linkedin.com/in/jamesfroment/

Produced by Flare:

Website: https://www.flaremedia.no/

Linkedin: https://www.linkedin.com/company/104642777

IG: https://www.instagram.com/flaremedia.no/

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