Behind The Idea

Behind The Idea #71: Starbucks' Fading Buzz

05.21.2019 - By Seeking AlphaPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

Starbucks is one of the great American growth stories of the last 25-50 years. That story is starting to slow, and Seeking Alpha author Atlas Research argues that the stock is a short as management denies the reality. We break down the author's argument and whether the story - declining traffic, management mis-incentives, increasing competition - checks out, and if so, what that means for the stock.Learn more about your ad choices. Visit megaphone.fm/adchoices

More episodes from Behind The Idea