Cracker Barrel CEO Julie Masino acknowledged that her idea for a Cracker Barrel rebrand is a disastrous failure. While the acknowledgement was initially impressive...it was then revealed that Cracker Barrel was repeatedly warned that this woke rebrand would generate immense backlash.

We reveal and react to a report from FOX Business...which details the events leading up to the Cracker Barrel rebrand. We discuss Julie Masino being repeatedly warned by an investor...and potentially ignoring him because he was a supporter of Donald Trump. We also discuss the $800 million Julie Masino has lost Cracker Barrel...and question why Julie Masino still has a job as CEO.

SUBSCRIBE TO BEHIND THE LINE - SHORTS: https://www.youtube.com/@btlshorts-84

BEHIND THE LINE - TIKTOK: https://www.tiktok.com/@btlshorts

WNBA players continue negotiations with the league...for a new collective bargaining agreement. According to a report released Monday...the WNBA and its players are likely to miss the October 31st deadline to get a new CBA finalized. Which means...the 2026 WNBA season could be delayed or potentially cancelled.

We discuss ongoing negotiations for a new CBA in the WNBA. We explain why failure to get a deal done by October 31st...could at minimum delay the 2026 WNBA season. We also explain why we believe next season will be cancelled...and why NBA owners are likely the reason a new CBA hasn't been finalized.

For free and unbiased Medicare help, dial 510-279-3616 to speak with our trusted partner, Chapter, or go to https://askchapter.org/behind

Chapter and its affiliates are not connected with or endorsed by any government entity or the federal Medicare program. Chapter Advisory, LLC represents Medicare Advantage HMO, PPO, and PFFS organizations and stand alone prescription drug plans that have a Medicare contract. Enrollment depends on the plan’s contract renewal. While we have a database of every Medicare plan nationwide and can help you to search among all plans, we have contracts with many but not all plans. As a result, we do not offer every plan available in your area. Currently we represent 50 organizations which offer 18,160 products nationwide. We search and recommend all plans, even those we don’t directly offer. You can contact a licensed Chapter agent to find out the number of products available in your specific area. Please contact Medicare.gov, 1-800-Medicare, or your local State Health Insurance Program (SHIP) to get information on all of your options.

Howard Stern was supposedly fired by SiriusXM several weeks ago. However...the rumors that Howard Stern were fired by SiriusXM seem to be inaccurate. According to the New York Post...Howard Stern started the rumors of his own demise in a desperate cry for attention and to boost ratings for his failing show.

We discuss Howard Stern starting the rumors of his own demise. We explain why Howard Stern potentially started these rumors...and how it's a desperate ploy to boost ratings for his show. We also explain why this publicity stunt won't work...and why Howard Stern will return to irrelevance.

SUBSCRIBE TO BEHIND THE LINE - SHORTS: https://www.youtube.com/@btlshorts-84

BEHIND THE LINE - TIKTOK: https://www.tiktok.com/@btlshorts

MSNBC ratings continued their steep decline...through the first two weeks of August. MSNBC ratings are struggling in primetime...as MSNBC is consistently beaten by CNN in the key demo. We reveal and react to MSNBC primetime ratings.

We predict that MSNBC ratings will be equivalent to CNN...within the next two years. We explain why MSNBC ratings are struggling...and how MSNBC is appealing to an audience that's rapidly dwindling. We also question the current direction of MSNBC...and why MSNBC refuses to change their identity.

USE PROMO CODE BTL20 TO SAVE 20% WITH SUGAR MOUNTAIN TRADING: https://sugarmountaintrading.com

Cracker Barrel has lost $100 million in value...since customers perceived Cracker Barrel as going woke. MSNBC reacted to Cracker Barrel losing $100 million this weekend...by expressing their outrage towards normal people. We reveal and react to MSNBC lecturing normal people...for costing Cracker Barrel $100 million.

We explain the real reason that people are upset with Cracker Barrel...and how being woke is the symptom to the actual problem. We also discuss the irony of MSNBC claiming conservatives are always outraged...and highlight how the woke movement survives off conflict.

USE PROMO CODE BTL20 TO SAVE 20% WITH PLAIN TOOTHBRUSH: https://www.plain-toothbrush.com

Satou Sabally is once again complaining about the WNBA schedule...while demanding a significant increase in salary. The Phoenix Mercury were scheduled in back-to-back games this past week...and Satou Sabally let the WNBA know she wasn't happy about it.

We reveal and react to Satou Sabally complaining about back-to-back games. We discuss WNBA players being blinded by entitlement...while having no idea how to get people to support them. We also explain why the WNBA can't stretch the length of the regular season...and discuss WNBA players demanding more money for less work.

SUBSCRIBE TO BEHIND THE LINE - SHORTS: https://www.youtube.com/@btlshorts-84

ESPN is launching a new streaming service at the start of football season...and ESPN created a graphic to promote their new service. ESPN shared a graphic on social media of iconic athletes...and received immense backlash when it was discovered that most of the athletes included were unknown WNBA players.

We reveal and react to ESPN graphic promoting the WNBA. We discuss ESPN desperate attempt to get the WNBA noticed backfiring...and how fans immediately rejected it. We also explain why ESPN potentially did this intentionally...to get people talking about the WNBA. 

SUBSCRIBE TO BEHIND THE LINE - SHORTS: https://www.youtube.com/@btlshorts-84

The NFL continues to water-down their product...while embracing the woke movement. The NFL will continue with the virtue signaling messages in the endzone this season...and the NFL is also removing emotion by penalizing taunting and celebrations.

We reveal and react to a video message from Troy Vincent. We discuss the NFL removing masculine emotion from football...and penalizing players for being demonstrative. We explain why the NFL is losing sight of their primary purpose...and highlight memorable moments from the past that would be penalized in the modern NFL.

For free and unbiased Medicare help, dial 510-279-3616 to speak with our trusted partner, Chapter, or go to https://askchapter.org/behind

Scott Jennings has quickly become the biggest star at CNN. Unfortunately...there seems to be some potential jealousy with the sudden rise of Scott Jennings. Abby Phillip was a guest on Kara Swisher podcast this week...and Abby Phillip publicly criticized Scott Jennings and Jillian Michaels.

We reveal and react to Abby Phillip criticizing Scott Jennings and Jillian Michaels. We explain how unprofessional it is for the host of a show to criticize guests and colleagues. We also explain why we believe Abby Phillip attacked Scott Jennings...and how jealousy is potentially the reason.

USE PROMO CODE BTL20 TO SAVE 20% WITH SUGAR MOUNTAIN TRADING: https://sugarmountaintrading.com

Cracker Barrel has been a southern tradition for decades...but Cracker Barrel CEO Julie Felss Masino is removing tradition for a more inclusive environment. Cracker Barrel revealed some woke changes this week...which caused conservative outrage and the Cracker Barrel stock price to plummet.

We reveal and react to the changes at Cracker Barrel. We question why Julie Felss Masino would tamper with a formula that's worked for decades. We also discuss the aftermath of Bud Light...and question whether Cracker Barrel could become Bud Light 2.0.

SUBSCRIBE TO BEHIND THE LINE - SHORTS: https://www.youtube.com/@btlshorts-84

BEHIND THE LINE - TIKTOK: https://www.tiktok.com/@btlshorts