We've had some fantastic guests on Behind The Mask but in this episode, Mark Pilkington delivers some amazing insights which you won't want to miss. As well as discussing his forthcoming book, Retail Recovery (which we were more than happy to plug) Mark discusses the triumph of the dot coms, using data in a different way and the way physical needs to blend with digital, "The key to everything is the correct use of the channels".

If you're contemplating your physical / digital strategy, this one's a must.