With more businesses migrating online, how do you give yourself an edge?

Amanda Schonberg, a chef and marketing enthusiast, shares the answer to that question in this informative episode. She’s not just a skilled baker, she’s also passionate about generating sales and taking her business to new heights. And it looks like she’s cracked the code.

In the spirit of community, she’s gone on to teach fellow bakers how to strike that balance between craft and business with her own membership – The Entrepreneur Community.

In this episode, we hear about Amanda’s inspiring membership journey —the highs, lows, and everything in between.

Essential Learning Points:

How Amanda uses 4 Cs to offer value to her members
Amanda’s transition from working a business partnership to sole proprietorship
Why serving before selling works
How to use fun to create engagement
The importance of combining creativity with business skills
Important Links & Mentions:

Membership Academy
Entrepreneur Community
Baking for Business

354 - Behind The Membership: Baking For Business

Join Mike Morrison - one half of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

In many ways your membership launch is some of the easiest marketing youâll ever do.
 Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
 However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
 In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
 In this episode:
 
 How your first wave of members is crucial to your ongoing marketing strategy
 Why you shouldnât give up on those non-buyers too easily
 What is âevent marketingâ and how can you use it to drive new members?
 What type of marketing is essential for longer term membership success?

354 - Behind The Membership: Baking For Business

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