Juggling a 9-5 with a membership in a saturated marketplace sounds pretty impossible, right?

But Scott Millar of IT Rockstars has somehow pulled it off and is seeing great growth in his membership. In this episode of The Membership

Geeks, he shares some top tips and insights for others looking to start a membership.

He also delves into his membership's unique origin story, as well as how his geographical cap doesn't limit his growth.

Essential Learning Points:

How Scott found his ‘wow’ factor in a saturated market
Why there’s a geographical cap on enrolment for IT Rockstars
The ins and outs of juggling a 9-5 with a membership business
IT Rockstar’s unique onboarding process
Why it’s important for your idea to align with what your audience wants

359 - Behind The Membership: IT Rockstars

Join Mike Morrison - one half of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

In many ways your membership launch is some of the easiest marketing youâll ever do.
 Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz.
 However what happens once your launch is over and the hype dies down. How do you make sure you continue to attract new members?
 In this episode of The Membership Guys Podcast, I discuss 7 of the best ways to ensure those sales keep coming once your membership launch is over and done with.
 In this episode:
 
 How your first wave of members is crucial to your ongoing marketing strategy
 Why you shouldnât give up on those non-buyers too easily
 What is âevent marketingâ and how can you use it to drive new members?
 What type of marketing is essential for longer term membership success?

359 - Behind The Membership: IT Rockstars

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