Why do so many B2B panels fall flat? Why do keynote sessions sometimes miss the mark—despite having great speakers? And why is no one quite sure who’s in charge on stage?

In this episode, Clare Forestier is joined by Richard John—COO of Realize and co-author of the new white paper Behind the Mic: A Definitive Guide to On-Stage Roles at Events.

Together, they tackle one of the biggest problems in B2B events: role confusion. From misused moderators to misplaced MCs, we discuss why assuming any good speaker can fill any on-stage role is a costly mistake—and how organisers can stop making it.

Expect:

Some gentle ranting (well, Richard is involved)

A breakdown of key on-stage roles and their unique competencies

Practical tips to match the right talent to the right format

And an honest look at why getting this right transforms audience experience

Whether you’re an organiser, speaker, or simply someone who's sat through one-too-many awkward panels, this one’s for you.

Mentioned in this episode:

Behind the Mic: A Definitive Guide to On-Stage Roles at Events

Realize agency – https://realize.me.uk

Clare’s work as a B2B event MC, moderator and podcast host

Elling Hamso and the Event ROI Institute https://eventroi.org/about-us/

Guest Bio:

Richard John is COO of Realize and an events industry veteran with decades of experience training exhibitors, developing speaker talent, and coaching organisers. He’s known for his blunt honesty, his passion for better event design—and his relentless love of a bad dad joke.

Ready to dive deeper? Download your free guide, five ways to elevate your attendee experience without breaking the bank HERE

Connect with Clare:

WEBSITE

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