Built this way

Behind the Mic: How Built This Way Actually Happens


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Patricia shares why she reached out in the first place: she had high-quality equipment sitting there, collecting dust, representing a dream she wanted but felt insecure about. She had recorded episodes on her own, hated them, and didn’t feel confident enough to hit publish. That leads into the real takeaway of the episode: most people want a podcast, but the behind-the-scenes details, the self-doubt, and the lack of structure are what stop them. We talk through the pressure of being on-mic, the fear of judgment, imposter syndrome, and the difference between “verbal crutches” and authentic personality. The goal is not perfection, it’s connection.

Patrick shares his own story of how PJT Ventures started, from a 20-year radio career to a major run of setbacks: a construction business shutdown during COVID, losing his mom, multiple surgeries, and then a serious car accident. After getting ghosted in job interviews, he decided to bet on himself and build his own company. Patricia highlights what people often miss: success is rarely clean or linear, and it only takes one yes to change everything.

We wrap with practical podcast truths. Audio is king for connection, video is fuel for reels, and consistency matters more than quantity. Most podcasts die early, but if you build a cadence and keep showing up, you win. The bigger message is simple: if you’ve got something to say, you should start, and if you want it done right, get support so you can stay focused on your voice, your mission, and your audience.

www.pjtventures.net

00:00 Intro and “we’re back” energy

01:00 Why Patricia wanted Patrick on the show
02:00 Starting a podcast is scary, even with great equipment
03:00 Radio days and the first time we met
08:00 Authenticity vs overly produced media
12:00 Why podcasts build real connection
15:00 How Patricia preps episodes and outlines
20:00 Patrick’s story: setbacks to starting PJT Ventures
27:00 Consistency, confidence, and why people quit
39:00 Audio vs video and why reels matter
51:00 Cadence, analytics, and long-term growth
58:00 Final advice: start the podcast, get support

 

00:00 Welcome back and why this episode matters

01:00 The producer-host relationship and trust
03:00 Radio roots and full-circle moment
08:00 Real talk: authenticity wins
12:00 Why podcasting creates connection
20:00 Patrick’s journey into entrepreneurship
27:00 The truth about podcast consistency
39:00 Audio, video, and content strategy
51:00 Growth mindset and publishing cadence
58:00 Wrap and call to action

 

 

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Built this wayBy Patricia Muellen