The challenges of pursuing music as a songwriter can be discouraging, Jacqueline Jax talks with Robert Cross from Satin in California about collaborations and the benefits of social media to indie artists as well as the AVA Live Radio music community. Listen to the secrets of standing out in a noisy creative space, advise on personal branding and how to utilize platforms like Instagram for attracting thousands of fans.  Robert also chats about his passion for songwriting and the process.